100+ AI Agents Managing Your Amazon Business

Specialized agents for every aspect of Amazon operations. Pricing optimization, inventory management, accounting precision, health monitoring, and intelligent reporting — all running 24/7 powered by Claude via MCP.

Pricing Intelligence

Win the BuyBox automatically

Real-time BuyBox analysis paired with competitor monitoring. AI agents dynamically adjust prices to win the BuyBox while protecting your margins. No more manual price changes — the AI handles it all with precision.

  • Real-time competitor price tracking
  • Automatic price recommendations
  • BuyBox win rate optimization
  • Margin floor protection
// Pricing Agent Analysis
ASINs_analyzed: 47
competitors: 342
✓ Price adjustments
- ASIN-001: €24.99 → €23.49 (BuyBox 94%)
- ASIN-002: €18.50 (margin: 35%)
- ASIN-003: Margin floor hit. Hold.
next_check: 5m
Inventory Management

Never run out. Never overstock.

Automated restock alerts based on sales velocity and lead times. AI agents optimize FBA vs FBM allocation, forecast demand by season, and ensure you always have the right stock level at the right time.

  • Smart restock recommendations
  • FBA vs FBM allocation
  • Low-stock alerts with lead time
  • Demand forecasting by season
// Inventory Forecast
product_id: SKU-4782
current_stock: 34 units
daily_velocity: 2.3 units/day
✓ Restock Alert
Estimated stockout in 14 days
Lead time: 18 days
Action: Order 120 units now
recommendation: FBA (lower fees)
Account Protection

24/7 monitoring, instant response

Continuous health monitoring with instant alerts. Track late shipments, monitor negative feedback, and handle A-to-Z claims before they escalate. The AI catches problems hours before they become disasters.

  • Health score monitoring
  • Late shipment detection
  • Negative feedback alerts
  • A-to-Z claim tracking and resolution
// Account Health Check
status: 98.2/100 (Excellent)
Alerts:
⚠ Late Shipment (1)
Order #AMZ-2891: 3 days overdue
Shipping label created: pending
✓ No negative feedback
A-to-Z claims: 0 active
Automated Reporting

Know your true profit — every day

Automated P&L reports with true profit calculation including all fees, returns, VAT, and COGS. Daily, weekly, monthly snapshots delivered automatically. Per-product margin analysis and per-region comparisons included.

  • Daily/weekly/monthly P&L reports
  • Per-product margin analysis
  • Amazon region performance comparison
  • Revenue vs cost breakdown
// P&L Report — Monthly
Revenue: €12,847.50
Returns: -€342.00
Amazon_fees: -€1,924.50
COGS: -€5,120.00
VAT: -€1,240.30
Net Profit: €2,220.70
Margin: 17.3% | ROI: 43%
top_product: SKU-4782 (€584)
Financial Precision

Every cent tracked. Every fee accounted for.

Automated VAT calculations across all Amazon regions. COGS import via CSV or XML. Complete Amazon fee categorization with shipping revenue vs courier cost analysis. No more spreadsheet chaos.

  • Automated VAT calculations
  • COGS import via CSV/XML
  • Amazon fee categorization
  • Shipping revenue vs courier costs
// Accounting Reconciliation
COGS: €5,120.00 (imported)
Amazon_fees: €1,924.50
- Referral: €924.20
- FBA storage: €340.15
- High-volume discount: -€240.00
VAT_liability: €1,240.30
✓ Fully reconciled
All fees categorized & verified
Smart Alerts

The right info at the right time

Intelligent notifications with customizable rules. Listing issue detection, return rate spike alerts, BuyBox loss notifications, and custom threshold triggers. Never miss critical events again.

  • Listing issue detection
  • Return rate spike alerts
  • BuyBox loss notifications
  • Custom threshold triggers
// Alert Queue
⚠ CRITICAL: BuyBox Lost
SKU-4782 | 2 min ago
Competitor: €21.99 (was €24.99)
⚡ Return Rate Spike
SKU-5103: 6.2% (threshold: 5%)
✓ Stock OK
All products above minimum
100% Data Control

All Amazon data. Consolidated. Actionable.

We pull every data point from Amazon SP-API — sales, listings, fees, returns, FBA inventory, shipments, storage, restock, orders, and account performance. Cross-marketplace consolidation in EUR. Plug Claude into our MCP server to query it all in plain language, or use our hosted Sales Analytics and FBA Manager tools.

  • Complete Amazon SP-API data sync
  • Cross-marketplace consolidation in EUR
  • Hosted MCP server at selinapp.com/api/mcp
  • Sales Analytics & FBA Manager at my.selinapp.com
// MCP Server
endpoint: https://selinapp.com/api/mcp
tools: 16 (sellers, listings, inventory,
orders, fba, finance, performance)
✓ Connected to Claude
Live access to seller data & FBA stock
marketplaces: DE, FR, IT, ES, UK,
NL, PL, BE, SE, TR

Deploy your AI team today

Connect your Amazon account and 100+ AI agents start working immediately. 24/7 automation, zero learning curve.

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