Selin

Marketplace Profit Dashboard for Amazon Sellers

We help Amazon sellers
optimise profit

Amazon selling partner Screenshot

Selin - Professional Marketplace Profit Dashboard

Track your Amazon sales in one intuitive view.

Selin delivers fast, actionable insights with automatic currency conversion and timeline switching. Need to understand why a Marketplace underperforms? Use the Profit tooltip to explore detailed metrics.

  • Instantly understand each Marketplace’s performance
  • Identify your strongest and weakest Marketplaces
  • View all Marketplaces in one place with EUR-converted values
Selin - Professional Marketplace Profit Dashboard

True Profit Calculation

Stop guessing your margins. Selin gives you precise profit tracking by including all relevant costs – from VAT and COGS to Amazon fees, returns, and lost goods. Analyze results by date range or drill down to a single product.

  • Track profit with all Marketplace sales metrics
  • Identify your bestsellers and most profitable products
  • Refunds and returns are included in your final margin
  • Spot hidden fees and optimize your sales
True Profit Calculation

Inventory Health & Unit Profit Estimation

Track stock levels and estimate profit per unit sold. Upload your COGS via CSV or XML to unlock full profit insights. Monitor inventory health and use filters to quickly sort your listings. Want to find low-stock FBA products with high profit? It takes just a few clicks.

  • Estimated profit per listing
  • Product status and inventory monitoring
  • Identify items ready for re-stock
  • Quick filters and smart product sorting
Inventory Health & Unit Profit Estimation

Returns, refunds and lost goods

Track returns from both FBM and FBA. Monitor reasons and rates of returns, refunds without goods, and the value of lost items. Selin helps you understand your return patterns and improve customer satisfaction.

  • FBM & FBA returns tracking
  • Return reasons & return rate
  • Returnless returns & lost goods value
Returns, refunds and lost goods

Shipping Revenue & Profitability

Use a dedicated section for FBM shipping to track revenue and true shipping profit. Compare your monthly courier invoices with collected shipping fees, broken down by marketplace and destination country. Selin keeps shipping revenue separate from product income for accurate insights.

  • Dedicated FBM shipping overview
  • Monthly breakdown by marketplace and destination
  • Includes all shipping-related fees and costs
  • Instantly compare shipping revenue vs. courier invoices
Shipping Revenue & Profitability

Account Health, Reports & Alerts

Stay ahead of issues with real-time account health tracking and instant alerts. Selin monitors your key metrics—like late shipments and negative feedback—and sends you monthly summary reports to keep you fully informed.

  • Account health score & status overview
  • Track late shipments and customer feedback
  • Monthly and yearly summary reports
  • Real-time in-app and email notifications
Account Health, Reports & Alerts

Smart Filters & Custom Product Groups

Group your products by brand, category, or custom logic to track their combined performance. Use powerful filters to find low-stock items, fix listing issues, and see which products work better with FBA or FBM. Focus on what drives profit and catch risks early.

  • Profit tracking by custom product groups
  • Smart FBA/FBM recommendations
  • Re-stock alerts for low inventory
  • Automated detection of listing issues
Smart Filters & Custom Product Groups

Listing Competitiveness Scout

Select a group of up to 1000 products (ASIN) and let Selin track them. Monitor average Buy Box prices, analyze competitor offers, track sales trends, and optimize your pricing to win — and keep — the Buy Box. See exactly how your listings perform against competing sellers.

  • Buy Box win status per product
  • Average Buy Box price by product
  • Conversion rate and key performance metrics
  • Recommended pricing suggestions for related listings in your inventory
Listing Competitiveness Scout

Tool for Amazon resellers (wholesale). Sellers who manage hundreds and thousands of products on which they compete with other resellers.

Made for FBM & FBA sellers

Selin Rank

We evaluate the potential of each product by margin, competition, long-term sales. This allows you to discover the potential of your portfolio in a matter of moments.

FBA potential - smart recommendations

Based on the data we have, we will recommend whether it is worth sending the selected product to FBA to increase your margins or increase sales. All with an overview of projected profitability.

BuyBox Analysis

In real-time, we provide an overview of competitive offers and their prices. Our system automatically recommends price adjustments that increase your chances of winning the BuyBox without reducing your margin below an acceptable level.

Returns - returnless refunds

We measure and report returns from all countries where you sell. We also focus on so-called Returnless refunds, where the customer is refunded without having to return the product. We have to include this in our calculations as well.

A-to-Z Claims monitoring

We download information on every A-to-Z case. You have probably already lost money, please add in the summary table whether you have at least received a refund. If not, we'll count it in the sales results.

Notification

We provide high quality service worldwide with personal assistance through our 24/7 premium service.

What is the process?

  1. Sign up and try Selin for 5 days for free

  2. Connect your Amazon account

  3. Import purchase prices of your products

  4. Analyse and optimise your business

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