Marketplace Analytics, managed by AI

Selin pulls all your Amazon data into one clear dashboard, and lets you connect Claude, ChatGPT, or any MCP client to ask about it in plain language. Built by Amazon sellers.

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Built by Amazon sellers
All EU, NA & FE marketplaces
Your data, your AI assistant

Not just a profit dashboard

It started as a profit dashboard, and it's still an excellent one. But Selin has grown into a data-driven platform for your whole Amazon business: every sale, order, return, fee and FBA movement, consolidated and ready to act on.

  • Profit & ROI
  • Sales
  • Products
  • Fees
  • COGS
  • Returns
  • FBA planning
  • Buy Box

See everything about your Amazon business

All your Amazon data in one place - true profit, inventory, FBA, orders and returns.

Your real profit per product

Add your COGS and see true margin and ROI with every Amazon fee broken down.

Every marketplace, one view

DE, FR, IT, ES, UK, NL, PL, BE, SE, TR - consolidated and normalized to EUR.

FBA, handled

Restock recommendations, storage fees, removal suggestions and inbound tracking.

Orders & returns

Per-order economics, top return reasons and refund tracking.

Export anything

Send any table to Excel or CSV for your accountant or BI tool.

Every client in one place

A seller picker for your whole book - no more juggling Seller Central logins.

Scoped team & client access

Owner, admin, write and viewer roles per seller.

Per-client P&L

True profit per client without opening their Seller Central.

Bulk COGS

Manage cost of goods across your whole catalog at once.

EU-ready

English, Czech, German and Italian in the dashboard.

Ask anything

Connect Claude, ChatGPT or any MCP client to your real Amazon data and ask in plain language. Read-only - it answers, it never acts.

Connect your assistant Custom agents
S
Selin
Claude, ChatGPT, or any MCP-compatible client.
MCP

Live in minutes

1
Connect Amazon
A secure, read-only link to your Seller Central. We never act on your account.
2
Your data, consolidated
Sales, fees, COGS, inventory and FBA - pulled together in one dashboard.
3
Connect your AI (optional)
Add Selin to Claude or ChatGPT and ask about your numbers in plain language.
4
Add custom monitoring (optional)
We build scheduled agents that watch your data and report what needs attention.

Built by Amazon sellers

We've sold across European marketplaces for over a decade. Selin is the tool we wanted: honest numbers, fast answers, no guesswork.

Estimate your Amazon profit

Try our free Amazon profit calculator - fees, VAT, COGS and margin in seconds.

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Amazon referral fee -
Amazon shipping fee -
VAT -
Total cost -
Profit -
Profit margin -

Frequently asked questions

What is Selin?

Selin pulls all your Amazon data into one dashboard - true profit, FBA, orders and returns across every marketplace - and lets you connect your own AI assistant to ask about it in plain language.

Does Selin change anything on my Amazon account?

No. Selin reads your data and reports on it. It never takes actions on your Amazon account.

Which AI assistants can I connect?

Claude, ChatGPT, or any MCP-compatible client. You bring your own assistant; Selin is the read-only data layer.

How much does Selin cost?

Selin Standard is €79 per month and includes a 14-day free trial: the full dashboard plus connecting your AI assistant.

Which Amazon marketplaces are supported?

All EU, North America and Far East marketplaces, with values normalized to EUR.

See your real numbers today

Start a free 14-day trial. Connect your Amazon account and your AI assistant in minutes.

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