See everything about your Amazon business - and ask your AI about it

Selin pulls all your Amazon data into one clear dashboard, and lets you connect Claude, ChatGPT, or any MCP client to ask about it in plain language. Built by Amazon sellers.

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S
Selin
Claude, ChatGPT, or any MCP-compatible client.
MCP
Built by Amazon sellers
All EU, NA & FE marketplaces
Your data, your AI assistant

See everything about your Amazon business

All your Amazon data in one place - true profit, inventory, FBA, orders and returns.

Your real profit per product

Add your COGS and see true margin and ROI with every Amazon fee broken down.

Every marketplace, one view

DE, FR, IT, ES, UK, NL, PL, BE, SE, TR - consolidated and normalized to EUR.

FBA, handled

Restock recommendations, storage fees, removal suggestions and inbound tracking.

Orders & returns

Per-order economics, top return reasons and refund tracking.

Export anything

Send any table to Excel or CSV for your accountant or BI tool.

Every client in one place

A seller picker for your whole book - no more juggling Seller Central logins.

Scoped team & client access

Owner, admin, write and viewer roles per seller.

Per-client P&L

True profit per client without opening their Seller Central.

Bulk COGS

Manage cost of goods across your whole catalog at once.

EU-ready

English, Czech, German and Italian in the dashboard.

More ways Selin works for you

Ask anything

Connect Claude, ChatGPT or any MCP client and ask about your business in plain language.

Custom agents

We build scheduled agents that monitor your data and send you briefings and alerts.

Live in minutes

1
Connect Amazon
A secure, read-only link to your Seller Central. We never act on your account.
2
Your data, consolidated
Sales, fees, COGS, inventory and FBA - pulled together in one dashboard.
3
Connect your AI (optional)
Add Selin to Claude or ChatGPT and ask about your numbers in plain language.
4
Add custom monitoring (optional)
We build scheduled agents that watch your data and report what needs attention.

Built by Amazon sellers

We've sold across European marketplaces for over a decade. Selin is the tool we wanted: honest numbers, fast answers, no guesswork.

Estimate your Amazon profit

Try our free Amazon profit calculator - fees, VAT, COGS and margin in seconds.

Estimate your Amazon profit

See your real numbers today

Start a free 14-day trial. Connect your Amazon account and your AI assistant in minutes.

Start free trial